Beta Test

20 Top Blog Sales: The Bloggers Who Made The Most Money

Have you ever considered your exit plan for your blog or online business? Where do you see it going in the future? What’s your ultimate goal? If you dream of selling your blog for millions or even a substantial 6-figure sum, you’re in the right place.

Smart bloggers focus on more than just making money today. Instead, they think about how to increase their blog’s value and ultimately sell it for a big payday. We’ve featured entrepreneurs earning over $30,000 a day, but their exit strategy made them truly wealthy.

If you’re interested in creating a blog or website that you can sell for millions, keep reading. Launching a blog and making it an authority in its niche is a low-investment way to create a big payday and significant wealth. 

Below are the best examples of bloggers selling their websites for lots of money:

Blogs that exited for Millions | Viral Blogs Sold for Millions

#1 Ugo.com – Website Sold For: $100 million

Founded: 1997

Year of Sale: 2007

Approximate Daily Worth:  $27,397

The website Ugo was founded in 1997 as Unified Gamers Online  (UGO) by Chris Sherman.Action World Inc. bought them very early on and decided to rename the business. They changed the name to  UGO Networks, however the name didn’t stick for long as it was once again changed to Online Underground. Eventually it was sold on to the Hearst Corporation approximately $100 million.

Featured Six Figure Blog Sale: OutDoorManCave.com

Outdoor Man Cave sold on Flippa in August 2020 for $138,000. The 2-year-old Amazon Associates website, based in the home and garden niche provides reviews and recommendations for products in the outdoor space.

#2 Fotolog – Website Sold For: $90 million

Founded: 2002

Year of Sale: 2007

Approximate Daily Worth:  $49,315

Fotolog was founded by Scott Heiferman, in 2002, and unfortunately the site began to have problems just 3yrs later in 2005 when the amount of visitors and members started to become too much for the websites servers. The website itself currently receives over 20 million unique visitors each month and was sold to Hi-Media Group for the tidy sum of $90 Million.

Featured Six Figure Blog Sale: PersonalityMax.com

Sold for $254,000. A 9-year-old site offering free “ultimate personality test”. Generating $3,625/mo profit from AdSense. Operating takes very little time. High traffic (organic), no active marketing. See original listing at Flippa.

#3 Consumersearch – Website Sold for: $33 million

Founded: 1999

Year of Sale: 2007

Approximate Daily Worth:  $11,301

Consumersearch was founded by co-founders Derek grew and Carl Harmaan in 1999, the pair also owned a privately held corporation at the time. The website sold for a huge $33 million and the news was first released by the New York Times Co. The buyers,  About.com are also owned by the New York Times Co. In 2009 the website was honored in the 13th annual webby awards competition.

Featured Six Figure Blog Sale: myadea.com

Adea is an e-commerce and wholesale business specializing in under-layers for women. It sold for $125,000 USD at Flippa

What began in 2002 as a hobby site grew into a full fledged wholesale and retail business. The new owners will no doubt build on the excellent reputation and brand loyalty already established and potentially a much larger exit valuation in the future.

#4 TechCrunch – Sold for: $30 million

Founded: 2005

Year of Sale: 2010

Daily Worth: $16,438

TechCrunch is a very well-known website publication, which is well grounded within the technology and gadget niche’s. The blog was first founded in 2005 by Michael Arrington, and the first time it was published live online was on June 11, 2005. It’s astonishing that in just five years Michael had created such a unique website which was full of valuable  content and managed to sell the website for a total of $30 million to AOL.

Featured Six Figure Blog Sale: nonbiasedreviews.com

This site was a Furniture Review Site that made 100% of its income from affiliate marketing. (no ads). Started in January 2017 review furniture supplied by affiliate connections. Generated over $225,000 in revenue in 2018 when it was a full time business. See the original Flippa Listing here.

#5 PaidContent – Sold for: $30 million

Founded: 2002

Year of Sale: 2008

Daily Worth: $13698

Paidcontent was founded by Rafat Ali, in 2002, and was basically an online resource for; information, analysis and news. Rafat Ali the founder of the website, was a journalist and so the website itself was a natural progression for him. In the end the website was eventually brought out by Guardian Media Group $30 Million (2008). Ali Rafat however is still part of the website, and is currently working for the company as an editor.

Update:

-> Valuation update: Guardian Media Group Acquired PaidContent Parent For $6.5M, Not $30M

-> Guardian sells paidContent

Featured Six Figure Blog Sale: Freedomheadlines.com – sold for $300k!

Freedom Headlines makes money by driving traffic to the site multiple times per day and by effectively double monetizing users. The site has 3 primary revenue streams:

  1. On-site ad revenue – every time a page view occurs, ad revenue is earned.
  2. Email template ad revenue – ads inside the email template so every time a user opens the emails sent to them, ad revenue is earned.
  3. Email list rentals. See original Flippa listing here

#6 Tatter and Company – Sold for: $30 million

Founded: 2002

Year of Sale: 2008

Approximate Daily Worth: $13698

Tatter and Company or TNC as it is also known, was founded by Chang-Won Kim and Chester Roh, they formed the company in 2002. Tatter and Company itself was and still is a blogging platform for the Korean nation. I’m sure it is not a major surprise that the company was purchased by  Google for the sum of $30 Million, in 2008.

Featured Six Figure Blog Sale: vegannie.com – asking price $100000

Key Points:

• Strong metrics. 40% Year on year Traffic growth.

• 3 Custom made meal plans.

• 95% profit margins. Lots of opportunities to re-invest and push growth. Evergreen business. Plant based nutrition is expected to continue to grow by 10% year

#7 Ars Technica – Sold for: $25 million

Founded: 1998

Year of Sale: 2008

Approximate Daily Worth: $6849

Ars Technica was founded by Ken Fisher, in 1998 and quickly became one of the top and most authoritative blogs with the technology industry. The site provided a great amount of news and sometimes reviews on their chosen niche. The website was purchased by Conde Nast Publications for $25 Million in 2008,  a decade since the year it was founded.

Featured Six Figure Blog Sale: a-z-animals.com – asking price $325000

A world-leading animal encyclopedia website, serving over 7 million visitors and 36 million page-views per year. See original listing here.

#8 Weblogs.com – Sold for: $25 million

Founded: 2003

Year of Sale: 2005

Approximate Daily Worth: $34,722

Weblogs Inc was created by Brian Alvey and Jason Calcanis in 2003, with the help of an investment from Mark Cuban. In the early days the business was initially set up for professional readership, they also had a number of other websites running alongside Weblogs, in fact there were approximately a dozen websites in total. Weblogs was purchased in 2005 by AOL to the tidy sum of $25 Million.

#9 Livejournal.com – Sold for: $25 million

Founded: 1999

Year of Sale: 2007

Approximate Daily Worth: $8561

LiveJournal just as the name suggests was a virtual community where users could keep a blog or an online digital diary, through their free open source server technology. They didn’t stop there though, they had the software allowing users to easily create blogs and diaries online they even allowed for calendars, polls, and even have guest writers. The website sold for approximately $ 25 million to Six Apart  in 2007.

#10 Bankaholic.com – Sold for: $15 million

Founded: 2006

Year of Sale: 2008

Approximate Daily Worth: $20547

Bankaholic is the creation of founder John Wu who also created CB Land Investments. The website itself was an online banking marketplace which basically provided its customers with credit card offers as well as interest rates and personal financial advice. The website eventually sold for $15 Million to BankRate and now has a hefty team of banking and financial professionals behind it so who knows where it could go? maybe it will be worth double the amount in a year or so.

#11 Deadline Hollywood – Sold for: $14 million

Founded: 2006

Year of Sale: 2009

Approximate Daily Worth: $5479

Deadline Hollywood started off  as a column in the LA weekly, in 2002 by Nikki Finke. The column itself was basically an informative entertainment column based around the lifestyles of the rich and famous. Nikki decided to take her now well-known columnto the online world, and the site first went live in 2006 as a blog. She decided upon calling it the ‘Deadline Hollywood Daily’. It was so popular that in 2009 the Mail Media Corporation bought it from her in a lucrative deal with $14 million. The website has since been changed to deadline.com.

#12 Wonkette – Sold for: $12 million

Founded: 2004

Year of Sale: 2006

Approximate Daily Worth: $16438

Wonkette is a website that was established in January 2004, it was part of the Gawker Media Network, and it’s founding editor was Ana Marie Cox, who has also been the editor of the well known website suck.com. Gawker Media thought a downturn in the internet boom was on the horizon, and not wanting to lose all the money they had poured into the website they sold it. The buyers were Ken Layne and his business partners, paying  $12 Million in 2006. It’s also worth mentioning that Ken Layne was also the editor of the site at the time he and his partners bought it.

#13 Celebrity baby blog -Sold for: $10 million

Founded: 2004

Year of Sale: 2008

Approximate Daily Worth: $6849

Celebrity Baby blog was created by Danielle Friedland in 2004, and as you can see from the name of the blog,  the topic is pretty obvious. Yes that’s right it’s another blog about famous babies. With celebrities a current trend at the time (when are they not, right?) and her website gaining a very steady stream of visitors,  She managed to sell the blog to Times Inc in a deal worth $10 Million. Not bad for a blog based on babies, the blog has also changed names since to babyrazzi.com.

#14 Tree Hugger – Sold for: $10 million

Founded: 2005

Year of Sale: 2007

Approximate Daily Worth: $6849

Tree Hugger was the brainchild of Graham Hill, an environmentalist entrepreneur who knew how to use technology to his advantage. He managed to sell the blog to the Discovery Communication for a neat and tidy sum of $10 Million in 2007. You got to admit there’s probably not that many tree huggers out their worst $10 million!

#15 Freakanomics -Sold for: $8 million

Founded: 2005

Year of Sale: 2007

Approximate Daily Worth: $10958

Freakanomics, was founded by Stephen J. Dubner, in the year 2005  and was sold just two years after it was first created. Stephen was a professional journalist for the New York Times, when he started the blog, which was actually created after the huge success of Dubner’s book, which was also called ‘Freakanomics’ . The website was eventually bought out by the New York Times the sum of $8 million.

#16 The Consumerist – Sold for: $7 million

Founded: 2005

Year of Sale: 2008

Approximate Daily Worth: $7305

The Consumerist, is yet another website which was developed by the Gawker Media Group, there doing quite well aren’t they? Anyway, Joel Johnson was the editor-in-chief although the site was originally the idea of Nick Denton and Lockhart Steele both of whom are highly ranked within the Gawker Media Group. They decided to sell the consumerist to Consumer Media LLC when they were offered around $7 Million. I think I may have sold for that price too!

#17 World Hum – Sold for: $6 million

Founded: 2001

Year of Sale: 2007

Approximate Daily Worth: $2739

World Hum is a very highly regarded and award-winning magazine-style blog which was created by Jim Benning and Michael Yessis. The pair were obsessed with travel and decided to create the blog as an outlet for their passion. Within the blog they had all sorts of various categories; how-to sections, question-and-answer sections and where the best places to travel were, as well as how to get there and where to stay once you arrive. Eventually the Travel Channel decided to make them an offer in 2007  to the tune of $6 Million, which they just couldn’t turn down. I can’t say I blame them.

#18 Arseblog – Sold for: $5 million

Founded: 2006

Year of Sale: 2007

Approximate Daily Worth: $13698

Arseblog, yes I know you’re properly all sniggering, well at least those of you in the UK as it is a bit of a naughty word but anyway,  the website was created by Andrew Managan in 2006,m due to his undying loyalty to the football team Arsenal FC (Soccer to all of you reading this in the US). In 2007 Andrew was made an offer god-father style, one he definitely could not refuse $5 million by the company Ole Ole. The site has since changed it’s name to Ole Ole.

#19 GardenRant – Sold for: $1.3 million

Founded: 1996

Year of Sale: 2007

Approximate Daily Worth: $395.73

GardenRant was formed in 1996 by gardening enthusiast Susan Harris, mainly as a way to share her thoughts, tips and advice as well as sharing event details and special promotions. Though you may think that there wouldn’t be much value in a gardening blog it actually did amazingly well and was eventually bought out by the company GardenWeb for a rough figure of around $1.3 Million, not bad for a blog talked mostly about flowers. Never underestimate the power of any niche community, big or small!

#20 Politicshome – Sold for: $1.3 million

Founded: 2008

Year of Sale: 2009

Approximate Daily Worth: $3561

Politicshome was founded just two years ago in 2008 by Stephan Shakespeare, who is also the founder and CEO of YouGov, which is basically an Internet-based market research company. After just one year of the blog being online, Stephan managed to sell the business in a very successful deal with Conservative politician Michael Ashcroft. The deal was worth an approximate $1.3 million.

Would You Like Our Help To Sell Your Online Business?

Selling a business is one of the most important financial decisions you will make. Don’t get it wrong! If you own an eCommerce, Amazon FBA, SaaS & Technology, Service Based, Adsense, Affiliate, digital products or content-based business and are considering selling or just want a valuation, our recommended website broker team can help.

FAQ about selling your blog

Why should I sell my blog?

There could be various reasons why you may want to sell your blog. These may include a change in focus or interest, lack of time to maintain the blog, a desire to move on to other projects, or financial gain. When I sold my first blog, it was because I wanted money to move house.

How much is my blog worth?

The value of your blog depends on various factors such as its traffic, revenue, domain authority, niche, and content quality. You can use online tools or hire a professional evaluator to get a better idea of your blog’s worth.

Where can I sell my blog?

You can sell your blog on various platforms such as Flippa or Empire Flippers. You can also approach potential buyers directly through email or social media. Alternatively, you could contact a website broker.

How do I prepare my blog for sale?

To prepare your blog for sale, you should make sure that it is well-maintained, has a clear niche, has steady traffic and revenue, and has high-quality content. You should also have all the necessary documentation such as traffic and revenue reports ready.

In the months leading up to selling your blog, if you want to increase its value, you should focus on:

  • Increasing your website traffic
  • Improving your search engine rankings
  • Look for additional ways to monetize your blog

What is the process of selling a blog?

The process of selling a blog involves finding a buyer, negotiating the terms of the sale, transferring ownership of the domain and website, and making sure that all the necessary legal and financial requirements are met.

What should I consider before selling my blog?

Before selling your blog, you should consider the potential impact on your readers, the future of your content, the tax implications of the sale, and your plans for the proceeds of the sale. You should also make sure that you are comfortable with the terms of the sale and the new owner of your blog.

Youtube Instagram

Read Other Viral Elon Musk Articles:

Elon Musk Icon